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  • Writer's pictureAndrew Gaughen

Warner Bros. Consumer Products developing 3D printed toy "range" with Toybox!

Updated: Mar 12, 2021

THIS is quite intriguing. Obviously, this is built on the idea of 3D printers will be becoming more widely available in households in the US and the the very near future. Whether that DOES happen is risk and a gamble. But if works out, WBCP will be ahead of the game-with a LOT of licensed IP to work with! From WBCP:

"Toybox & Warner Bros. Consumer Products to Develop Toy Range


March 2021 San Francisco/Los Angeles

Toybox, the 3D printer for kids of all ages has partnered with Warner Bros. Consumer Products to provide their customers the ability to print Warner Bros’ iconic and fan favorite IP characters. Toy Box fans will now be able to print items based on; DC Comics, Cartoon Network, Looney Tunes, Hanna-Barbera, Friends, Seinfeld, and classic movies such as Polar Express and Elf.

Customers will be able to buy a range of toys starting with DC’s Batman, Superman and Wonder Woman by purchasing Toybox Bolts, an online currency unique to the Toybox platform. This is a first of its kind licensing agreement with a major studio that allows customers to print their toys at home…no two-day shipping or trip to the store needed.

Toys available to print at launch will be Batman, Superman and Wonder Woman action figures with nine points of articulation, Batarangs, Batman’s Batcave computer, Batmobile, Batman disc launcher, Bat-Signal, Justice League disc launchers, Daily Planet building; with additional items to follow.

Said Toybox CEO Ben Baltes, “We are so excited to announce this partnership with Warner Bros. Consumer Products. Toybox is the only platform to offer at home toy printing tied to a secure 3D printer. Bringing our Toybox users the world class properties from the WB catalogue is a dream for them and for us.”

About Toybox Labs Inc.

Toybox Labs Inc manufactures 3D printers for kids that are coupled together with a unique cloud based online marketplace. The aim is to demystify the 3D printing world and open up a whole new “creator” world to kids everywhere. Kids can download and print over 2,000 toys for free with more being added every week. Kids can purchase different colors to print in, (printer food), and create their own designs to print. This culminates in kids being the designer, manufacturer and consumer all from home. With the advent of Toybox’s own currency, “Bolts”, kids can now buy premium toys.

About Warner Bros./WarnerMedia Consumer Products

Warner Bros./WarnerMedia Consumer Products, a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world

All DC characters and elements © & ™ DC Comics. "


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