October 30, 2008

Here is the latest scoop on the new offerings of WWE action figures from JAKKS Pacific which will be available on shelves in January ‘09

CLASSIC SUPERSTARS Series #22

Re-enact the absolute best matches with the all new WWE Classic Superstars Series #22, featuring – Stone Cold Steve Austin, Vince McMahon, Bob Holly, Matt Hardy, Chainsaw Charlie Terry Funk, Earthquake, Eddie Guerrero and comedian/wrestler Andy Kaufman. Suggested Retail Price $11.99.

VINYL AGGRESSION Series #4

Rough and tumble WWE wrestlers have a softer side too! Randy Orton, Santino, Jimmy Wang Yang, Matt Hardy, The Miz and Million $ Man are now presented in their softer, cuddlier vinyl wrestling version. These big head dolls are squishy and not so scary. Just be sure to hide the barb wire and metal folding chairs. Suggested Retail Price $9.99.

MICRO AGGRESSION Series #12

Some of WWE’s most exciting trios appear in the latest Micro Agression line from JAKKS. These tiny but fierce mini action figures are each accompanied with an accessory! The authentically detailed, pocket size figures are smaller than 2”. Series 12 includes: Carlito, Santino & Randy Orton; Matt Hardy, Zack Ryder & Curt Hawkins; Tommy Dreamer, Kofi Kingston & The Miz. Minifigure 3-Packs with Accessory Series 12 will be available for a suggested retail price of $4.99.

UNMATCHED FURY Platinum Edition #12

The Unmatched Fury series stand 7’’ - 9’’ and captures the Superstars of the WWE in some of their most iconic poses and with intricate sculpts and paint deco! The collection includes Big Show, JBL, Undertaker and Razor Ramon. Bring home the fury! Suggested Retail Price $14.99.

RUTHLESS AGGRESSION Series #37

This assortment is packed with authentic 6’’ figures with ultra realistic sculpts and deco. Series 37 includes Fetus, Cherry, MVP, Santino, Colin Delaney, Katie Lee Burchill and Paul Burchill. Ruthless Aggression Series 37 will be available for a suggested retail price of $7.99.

MAXIMUM AGGRESSION Series #4

Take your WWE play to a whole new level of authenticity and size with the super articulated 12’’ Maximum Aggression action figures. Maximum Aggression figures feature 25 points of articulation to recreate the most high impact finishing moves. At 12’’ tall, these are the most authentic super-sized WWE action figures ever produced! Each Maximum Aggression figure comes with swappable features. Collect the entire series which features Mr. Kennedy, Shelton Benjamin, Matt Hardy and Kane! Ages 8+, Suggested Retail Price $19.99

BUILD N’ BRAWL FIGURES Series #5

Each Build N’ Brawl 3 ¾’’ figures includes deluxe articulation and a buildable accessory piece. Collect Elijah Burke, Chavo, William Regal, JBL, Finlay and Razor Ramon! Collect all six and build your own Money in the Bank playset. Ages 8+, Suggested Retail Price $7.99

MONEY IN THE BANK

Grab your ladder and battle for the coveted WWE contract, with the all new WWE Money in the Bank Deluxe playset from JAKKS. The WWE Money in the Bank Ladder Match is quite possibly the most recognizable yearly championship eliminator. Participants battle and the winner climbs his ladder and grabs a briefcase containing the championship contract. Battle , Climb & Win! Ages 8+, Suggested Retail Price $22.99

August 29, 2008

Here is the latest scoop on the new offerings of WWE action figures from JAKKS Pacific which will be available on shelves in November!

CLASSIC SUPERSTARS Series #21

Re-enact the absolute best matches with the all new WWE Classic Superstars Series #21, featuring – Buff Bagwell, Jeff Hardy, Chris Jericho, Rey Mysterio, Brian Pillman, Tazz, and everyone’s favorite, Jesse “The Body” Ventura. Suggested Retail Price $11.99.

VINYL AGGRESSION Series #3

Rough and tumble WWE wrestlers have a softer side too! Batista, Chris Jericho, Triple H – King of Kings, Shawn Michaels, The Rock and Tommy Dreamer are now presented in their softer, cuddlier vinyl wrestling version. These big head dolls are squishy and not so scary. Just be sure to hide the barb wire and metal folding chairs. Suggested Retail Price $9.99.

Micro Aggression 3 pack with accessory Series 11

Some of WWE’s most exciting trios appear in the latest Micro Agression line from JAKKS. These tiny but fierce mini action figures are each accompanied with an accessory! The authentically detailed, pocket size figures are smaller than 2”. Series 11 includes: Big Daddy V, Chavo Guererro & Shelton Benjamin; Cody Rhodes, Triple H & Umaga; Edge, Kane & Ric Flair. Minifigure 3-Packs with Accessory Series 11 will be available for a suggested retail price of $4.99.

UNMATCHED FURY Platinum Edition #11

The Unmatched Fury series stand 7’’ - 9’’ and captures the Superstars of the WWE in some of their most iconic poses and with the highest level of sculpts and paint deco! The collection includes Chris Jericho, CM Punk, Honky Tonk Man and Million $ Man. Bring home the fury! Suggested Retail Price $14.99.

DELUXE FIGURES – BEST OF 2008

This collection is the only WWE ultra articulated (how many points of articulation? More than the usual? No same as traditional Deluxe Aggression… about 50% more than regular figures) deluxe figure line that allows you to perform ALL the most popular signature moves in World Wrestling Entertainment. Each Deluxe Aggression figure comes with an action accessory. Superstars include Chris Jericho, CM Punk, John Cena, Rey Mysterio, Shawn Michaels and Undertaker. Deluxe Figures will be available for a suggested retail price of $9.99.

June 10, 2008

JAKKS Strengthens Action Figure Portfolio of
Major �Fight� Brands with UFC� License

Malibu, CA � June 10, 2008 � The world leader in fighting action figure toys, JAKKS Pacific, Inc. (Nasdaq: JAKK), announced today that it has signed an exclusive, four year worldwide Master Toy license agreement with the Ultimate Fighting Championship� (UFC�) organization, with a planned product launch expected to commence in 2009.

The new UFC product line from JAKKSTM will be collector-focused, and the license covers UFC legend Chuck "The Iceman" Liddell, Brock Lesnar, Antonio "Minotauro" Nogueira, Michael "The Count" Bisping and UFC Middleweight Champion Anderson "The Spider" Silva, among others. The license also includes the famed UFC Octagon�, and role-play items based on the UFC brand and its classic and current roster of star fighters.

The Ultimate Fighting Championship organization is the world's leading professional mixed martial arts group, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand�, MEN Arena, Mandalay Bay� and O2 Arena, and they consistently draw sell-out crowds with record-breaking gates. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.

The UFC also dominates television with its reality series, The Ultimate Fighter�, now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and it regularly enjoys higher ratings than traditional franchise sports such as the NBA�, NHL� and NASCAR�, as well as NCAA� football and basketball. In partnership with Spike TV� cable network, the UFC also presents ten live UFC� Fight Night� events and 26 taped programs of the popular program UFC� Unleashed�.

�The UFC is a perfect match for JAKKS, given our extensive expertise in developing and marketing collector driven sports action figures,� said Stephen Berman, President and COO, JAKKS Pacific. �UFC�s enormous and growing popularity amongst adults, coupled with the extensive roster of physically powerful star fighters, gives JAKKS a substantial base to work with, and should be a powerhouse combination for the line. Our objective is to give collectors an authentic UFC experience.�

�Nobody celebrates a collector brand better than JAKKS�,� said Jeremy Padawer, Vice President Marketing, JAKKS� Boys Entertainment Brands. �We will develop a very broad, totally authentic, playable line of action figures, Octagon sets and accessory items encompassing current and classic UFC fighters. Our objective is to give the collector the UFC experience: All the various fighters, including champions and contenders, as well as referees, announcers and even the UFC President! JAKKS will deliver the definitive line of UFC action figures -- We are PSYCHED.�

�We are thrilled to have JAKKS on board as our first official UFC action figure partner,� said Dana White, UFC President. �The demand for UFC is tremendous, and through this relationship with JAKKS, we can present authentic UFC products and have them available to our loyal UFC fans all around the world.�

About the Ultimate Fighting Championship

The Ultimate Fighting Championship is the world�s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV�, DISH Network�, TVN� Entertainment, Shaw Pay-Per-View, Bell ExpressVU�, Viewers Choice, SaskTel Max� and via the Internet worldwide on Yahoo!� Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship�, Ultimate Fighting�, UFC�, The Ultimate Fighter�, Submission�, As Real As It Gets�, Zuffa�, The Octagon� and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

April 21, 2008

Total Nonstop Action (TNA) Wrestling Crosses the Line

TNA Wrestling Launches 'Cross the Line' Campaign to Challenge Fans Across
the World to Change the Future of Professional Wrestling

NASHVILLE, Tenn., April 21 /PRNewswire/ -- Total Nonstop Action (TNA)
Wrestling today officially announced its launch of "Cross The Line," a
worldwide marketing campaign to brand TNA as a call to action for fans of
professional wrestling.

"Cross The Line" will encourage fans who have never watched TNA to try
it, current TNA fans to recruit others, wrestling stars from around the
world to cross the line and join TNA, and it's the official launch of TNA's
revolution to call out the competition. The "Cross The Line" will be
supported by a multi-layer advertising and marketing campaign including
electronic and print placements and a variety of interactive initiatives.

During its first-ever live telecast of "TNA iMPACT!" March 27 on Spike
TV, TNA premiered "Cross The Line" with a 30-second commercial, a new
opening ID tag, and new graphics. Wrestling fans who attended from around
the globe became the first to symbolically "Cross The Line" over yellow TNA
"caution tape" as they entered into the "iMPACT Zone" at Universal Studios
Orlando. "iMPACT" drew capacity crowds for both the live event and two
additional shows throughout the weekend, with thousands more fans being
turned away.

"TNA iMPACT!" has grown viewership of its original weekly episode
airing to 1.5 million viewers on average per week, which more than doubles
the original total average viewership from its debut shows on Spike TV in
October 2005.

"We have been overwhelmed by the support and passion of TNA fans. Their
demand for TNA can't be silenced, and that energy is what 'Cross The Line'
is all about. Nothing challenges the establishment of professional
wrestling more than the sound of millions of wrestling fans chanting
'TNA,'" said TNA President Dixie Carter.

"TNA iMPACT!" is now available in over 120 countries worldwide and will
debut on major channels in Spain, Australia and Germany in 2008. Beyond
television, fans can literally become part of the interactive experience
with the "TNA Live!" tour. In just under a year since its launch, "TNA
Live!" has toured across the United States, Canada and Japan, with more
than 60 dates scheduled for the remainder of 2008 in North America, the
United Kingdom and Asia.

Anticipation is building as this summer brings TNA's biggest licensed
product ever with the debut of Midway Games' "TNA iMPACT!," a next-gen
console video game. With more than 25 TNA superstars and the most realistic
game play and graphics to date, the video game media have dubbed "iMPACT"
the most eagerly awaited pro wrestling game ever. That same buzz is
building around TNA action figures, as Jakks Pacific, the worldwide leader
in wrestling action figures, shocked the world at ToyFare 2008 by
announcing it would produce the exclusive line of TNA action figures for
2010.

Cross the line to TNA Wrestling, the most innovative experience in
professional wrestling today. Join Olympic Gold Medalist Kurt Angle, "The
Icon" Sting, Samoa Joe, A.J. Styles and the no-limits X-Division inside the
six-sided ring of "TNA iMPACT!" every Thursday from 9:00-11:00 PM, ET/PT
only on Spike TV.

TNA Entertainment, LLC is a privately held company headquartered in
Nashville, Tenn.

Cross The Line at TNAWRESTLING.COM

February 19, 2008

CLASSIC SUPERSTARS Series #16

Re-enact the absolute best matches of the 70�s, 80�s and 90�s with the all new WWE JAKKS Classic Superstars Series #16, featuring � Vince McMahon�, Ultimate Warrior�, X-Pac�, Sycho Sid ViciousTM, Giant GonzalezTM, WarlordTM, BarbarianTM and special 80�s edition Shawn Michaels�. Ages 8+, Suggested Retail Price $11.99

DELUXE AGGRESSION FIGURES

Take your WWE play to a whole new level of authenticity with the all new Deluxe Aggression Series. Deluxe Aggression figures enjoy 25 points of articulation to recreate the most dramatic finishing moves. Each 7� Deluxe Aggression figure comes with an accessory item so kids can act out moves and really get into the wrestling action! Collect all 6 in each assortment with new waves every other month! Ages 8+, Suggested Retail Price $10.99

*NEW* BUILD N� BRAWLTM 3 3/4�� FIGURES

Now battle WWE Superstars on an all new scale! The All New Build N� Brawl 3 ��� figures include deluxe style articulation and an accessory piece. Collect all accessory pieces in series #1 and create the Build N� Brawl wrestling ring! Ages 8+, Suggested Retail Price $7.99

BEST OF RUTHLESS AGGRESSION 2007 SERIES #2

Relive your favorite WWE Raw� or SmackDown� moment with the WWE Ruthless Aggression action figures. Each month, JAKKS launches a whole new assortment of 6 totally authentic, fully articulated 7'' WWE action figures. The Best of Ruthless Aggression assortment celebrates the very top talent and the very best action figures JAKKS has produced in 2007! Each figure appears exactly as he or she looks on the WWE Raw, SmackDown or ECW� television programming. With Real Scan figure technology, the figure likeness is as close as you can possibly get to the real thing! The Best of Ruthless Aggression 2007 Series #2 is available exclusively at Toys�R�Us stores nationwide. Ages 8+, Suggested Retail Price $8.99

MONEY IN THE BANKTM PLAYSET

Reconstruct the ultimate WWE battle with the Money in the Bank Ladder Match Ring! Pose WWE action figures to climb the nearly 2 foot vertical ring and jump off the top of the rafters. Battle with 3 action ladders which flip, blast, and tilt. Grab the briefcase and your figure wins a championship match! The Money In The Bank playset comes with 3 action ladders, 22 vertical inches of awesome, feature based play, and 2 special, exclusive Ruthless Aggression style bonus figures. Also available exclusively at Toys�R�Us stores nationwide. Ages 8+, Suggested Retail Price $49.99

REAL SCALE ELIMINATION CHAMBERTM

The WWE Real Scale Elimination Chamber is the only authentic, real scale, enormous WWE ring with a massive cage that allows you to recreate the Elimination Chamber match-ups. The Real Scale Elimination Chamber is almost 2 feet in diameter with a fabric ring skirt, die-cast posts, removable, real turnbuckles and over 40 pieces that are made to look just like the life-size WWE Elimination Chamber. This is the ultimate WWE ring! Ages 8+, Suggested Retail Price $129.99

February 17, 2008

Mattel has teamed up with World Wrestling Entertainment to make toys based on its popular wrestlers, and Jakks is matching up with WWE rival TNA Entertainment.

Both deals � which take effect in 2010 � are for five years. The companies, which expect the first products to come to market in 2010, did not disclose financial terms.

Jakks holds the license to make WWE toys through next year, but its contract with the company will not be renewed after the partnership soured.

A U.S. federal court in December dismissed WWE's lawsuit against Jakks, which accused the toy maker of bribery to win a lucrative licensing deal based on wrestling superstars.

"By the time 2010 arrives, TNA should be able to increase its market share even more significantly," Jakks Chief Executive Jack Friedman said in a statement.

Mattel is adding the wrestling line to a stable of well-known brands, including Barbie, Hot Wheels and the T.M.X Elmo.

Despite last year's recall of millions of Mattel toys made in China due to safety concerns and lead paint, WWE was "comfortable" with Mattel's response to the problem, said Donna Goldsmith, WWE's executive vice president of consumer products.

"Mattel had some issues this summer that they have rectified through a number of policies and procedures and they took us through that," Goldsmith said in an interview.

Mattel, the largest U.S. toy maker, will make WWE-themed action figures, games and puzzles, plush toys and remote- controlled vehicles.

February 13, 2008

STAMFORD, Conn., February 13, 2008 - World Wrestling Entertainment� ("WWE"), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world's leading toy manufacturer, today announced that they have entered into a comprehensive, multi-year licensing agreement, effective as of January 2010, naming Mattel as WWE's master toy licensee covering all global territories upon the expiration of WWE's current toy license.

Under the terms of the agreement, Mattel will develop and market products in a wide variety of toy categories such as action figures, accessories and playsets, games and puzzles, activity toys, plush products, vehicles (including R/C), and role play products. The first line of products will be available in 2010.

"The unbeatable combination of Mattel's product innovation, retail relationships and global distribution along with WWE's world renowned brand and superstars, global television penetration and live events will result in many years of profitable business for both parties," said Donna Goldsmith, WWE's Executive Vice President of Consumer Products.

"We're thrilled to be partnering with WWE to jointly develop a long-term global brand that brings their superstar talent to kids of all ages in new and innovative formats," said Tim Kilpin, General Manager/Senior Vice President of Boys/Entertainment, Mattel Brands.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie�, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels�, Matchbox�, American Girl�, and Fisher-Price�, which also includes Little People�, Rescue Heroes�, Power Wheels�, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

JAAKS PACIFIC NEWS: JAAKS SIGNS TNA LICENSE! WWE GOES TO MATTEL!

World Leader in Wrestling Toys JAKKS Pacific�

Signs TNA for Worldwide Master Toy License

--- JAKKS Announces Succession Plan for its Wrestling Toy Program ---

February 13, 2008 -- Malibu, CA � The world leader in wrestling toys, JAKKS Pacific Inc. (NASDAQ: JAKK), today announced that it signed an exclusive five year worldwide Master Toy License with TNA (Total Nonstop Action) Entertainment LLC for TNA Wrestling, with a planned launch expected to commence in 2010.

JAKKS� new TNA Master Toy License includes all styles of action figures, playsets, accessories and role play toys as well as collectible items based on TNA Wrestling�s top talent which includes wrestling megastars Kurt Angle, Booker T, Christian Cage, Samoa Joe, A.J. Styles, Kevin Nash, Team 3D and other wrestlers who have chosen to align with the world�s fastest growing wrestling league, TNA Wrestling.

TNA has been increasing in popularity since its inception in 2002. �TNA iMPACT� airs every Thursday night from 9:00 � 11:00 PM, ET/PT on Spike TV (available in 96.1 million homes and is a division of MTV Networks). Through a combination of televised programming, pay-per view and live events, TNA is also available in over 110 countries around the globe. For instance, the United Kingdom, historically JAKKS� strongest international territory for wrestling toys, is also TNA�s strongest international territory, with programming having just moved from Bravo II to the main Bravo channel.

�TNA�s stellar and growing arsenal of top world famous wrestlers, impressive ratings increases, aggressive live touring event schedule, and mounting exposure worldwide, coupled with JAKKS� expertise as the world�s leading wrestling toy maker, bodes well for this new wrestling toy line to create a perfect storm,� said JAKKS� Chairman and CEO Jack Friedman. �By the time 2010 arrives, TNA should be able to increase its market share even more significantly, and fans should be even more receptive to a new and exciting wrestling toy line.�

�TNA fans have come to expect the very best in professional wrestling in everything we do, and JAKKS represents the top of the line in pro wrestling action figures,� said Dixie Carter, President of TNA Wrestling. �We could not be more thrilled to have the world�s leading wrestling toymaker join the fastest growing professional wrestling brand in the world. We believe that JAKKS� strength in the wrestling action figure genre will help continue TNA's reinvention of pro wrestling."